Our mission is to give everyone a voice and show them the world.
We
believe that everyone deserves to have a voice, and that the world is a
better place when we listen, share and build community through our
stories.
Our values are based on four essential freedoms that define who we are.
Freedom of Expression
We believe people should be able to
speak freely, share opinions, foster open dialogue, and that creative
freedom leads to new voices, formats and possibilities.
Freedom of Information
We believe everyone should have easy,
open access to information and that video is a powerful force for
education, building understanding, and documenting world events, big and
small.
Freedom of Opportunity
We believe everyone should have a chance
to be discovered, build a business and succeed on their own terms, and
that people—not gatekeepers—decide what’s popular.
Freedom to Belong
We believe everyone should be able to
find communities of support, break down barriers, transcend borders and
come together around shared interests and passions.
The latest news from YouTube
"YouTube Learning: Investing in educational creators, resources, and tools for EduTubers"
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Visit the YouTube Blog
Trending topics and videos on YouTube
"YouTube Reacts: Oscars 2018 edition"
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Visit the Trends Blog
Be seen where everyone is watching
With TrueView ads, reach potential customers when they watch or
search for videos on YouTube – and only pay when they show interest.
Start now
Start now
No video? No problem.
Learn more
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In an average month, 18+ year olds in the United States spend more time watching YouTube than any television network. 1
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On mobile alone, more 18- to 49-year-olds watch YouTube during prime time in the United States than they do the top 10 prime-time shows combined. 2
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Over the last two years, the number of small- and medium-sized businesses advertising on YouTube has doubled. 3
See how a small-town quilt shop grew into a global business
“My son and daughter came up with an idea to help me build a business around my love of quilting. I had zero video advertising experience. But with YouTube, I was able to reach over 1 million potential customers and make over 14,000 online sales.”Jenny Doan, Founder, Missouri Star Quilt Company
Watch the video

Who you’ll reach
Reach the people who matter to you
You don’t need to get your ad in front of everybody – just the people likely to be interested in what you have to offer. Sports fans around the block. Fashionistas around the world. And everyone in between. They’re all on YouTube.Pinpoint who sees your video ads
Location:
New
New York NY, United States
- New York NY, United States
- Nebraska, United States
- New Orleans, Louisiana
- Newark, New Jersey
- Nevada, United States
- Newport Beach, California
Interests:
Music Lovers
- Home Decor Enthusiasts
- Mobile Enthusiasts
- Movie Lovers
- Music Lovers
- News Junkies
- Nightlife Enthusiasts
- Outdoor Enthusiasts
- Pet Lovers
What it costs
Only pay when they watch your video ad
You only pay when someone chooses to watch at least 30 seconds or clicks on your TrueView ad.Get the most from your budget

How you’ll measure results
See how you’re doing and what to improve
Get real-time insights about how people are responding to your video ads. So you’ll know how you’re doing – and how to do even better.Understand your results

11,205
28
25
15
Let’s get started
1 Source: Google-commissioned Nielsen study, U.S, 2016. 2 Source: Google-commissioned Nielsen study, U.S, 2016. 3 Source: YouTube Global Internal Data, Global, 2016.
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