Sunday, November 4, 2018

YouTube : Our mission is to give everyone a voice and show them the world.


We believe that everyone deserves to have a voice, and that the world is a better place when we listen, share and build community through our stories.

Our values are based on four essential freedoms that define who we are.

Freedom of Expression

We believe people should be able to speak freely, share opinions, foster open dialogue, and that creative freedom leads to new voices, formats and possibilities.

Freedom of Information

We believe everyone should have easy, open access to information and that video is a powerful force for education, building understanding, and documenting world events, big and small.

Freedom of Opportunity

We believe everyone should have a chance to be discovered, build a business and succeed on their own terms, and that people—not gatekeepers—decide what’s popular.

Freedom to Belong

We believe everyone should be able to find communities of support, break down barriers, transcend borders and come together around shared interests and passions.

The latest news from YouTube

"YouTube Learning: Investing in educational creators, resources, and tools for EduTubers"
Read the story Visit the YouTube Blog

Trending topics and videos on YouTube

Read the story Visit the Trends Blog


















Be seen where everyone is watching
With TrueView ads, reach potential customers when they watch or search for videos on YouTube – and only pay when they show interest.
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See how a small-town quilt shop grew into a global business

“My son and daughter came up with an idea to help me build a business around my love of quilting. I had zero video advertising experience. But with YouTube, I was able to reach over 1 million potential customers and make over 14,000 online sales.”
Jenny Doan, Founder, Missouri Star Quilt Company
Watch the video
Missouri Star Quilt

Who you’ll reach

Reach the people who matter to you

You don’t need to get your ad in front of everybody – just the people likely to be interested in what you have to offer. Sports fans around the block. Fashionistas around the world. And everyone in between. They’re all on YouTube.
Pinpoint who sees your video ads 
Location: New New York NY, United States
  • New York NY, United States
  • Nebraska, United States
  • New Orleans, Louisiana
  • Newark, New Jersey
  • Nevada, United States
  • Newport Beach, California
Interests: Music Lovers
  • Home Decor Enthusiasts
  • Mobile Enthusiasts
  • Movie Lovers
  • Music Lovers
  • News Junkies
  • Nightlife Enthusiasts
  • Outdoor Enthusiasts
  • Pet Lovers
  • Map
  • Map
  • Map
  • Map

What it costs

Only pay when they watch your video ad

You only pay when someone chooses to watch at least 30 seconds or clicks on your TrueView ad.
Get the most from your budget 
What it costs

How you’ll measure results

See how you’re doing and what to improve

Get real-time insights about how people are responding to your video ads. So you’ll know how you’re doing – and how to do even better.
Understand your results 
How you'll measure results
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